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PrimaryCare

A communication and health care app for loved ones to connect to adult care facilities. 

About Project

The nation is in the midst of COVID-19, and it has become apparent that older adult care facilities are in need of assistance. My mind was constantly racing with thoughts about how it was effecting others, especially seniors. There were numerous reports of families unaware of outbreaks within adult care facilities with some families not being notified even when their loved ones were diagnosed with COVID-19.

A group of designers, data scientists, and software engineers came together to tackle a communication issue between adult care facilities and the loved ones of residents. We aimed to create a product that could ultimately be used across various sectors of medical care facilities.

Project Goal

The goal for this project was to create a clear and concise way for loved ones and adult care facilities to communicate.

CATEGORY
Mobile
TYPE
Concept
TEAM
UX RESEARCH
Anika Sondhi 
Sucha Chantaprasopsuk
UX/UI DESIGN
Kate Lackie 
Barbara Doulas 
Rick Courtney
SOFTWARE ENGINEER
Matthew Keane 
Nehemias Alcantara Santana
DATA SCIENTIST
Sean Frey
Kevin Lu
ROLE
Project Manager & UX/UI Designer
DURATION
May - Jul 2020
TOOLS
Figma
 

Research

SURVEY

25 Responses

USER INTERVIEWS

6 Interviews

COMPETITIVE ANALYSIS

4 Companies

 
 

COMPETITIVE RESEARCH

A strong focus on individual features

After reviewing various competitors, it was clear that most had a strong focus on one individual feature, and multiple apps were needed to gather all of the information loved ones might need.  We started to think that maybe users needed a one stop shop for all of the information to be accessible, making it easier on users to stay updated on their loved ones health. 

 
 

Users care deeply about their family, and are thankful to have a place for their loved ones to receive care. 

They lack faith in the facilities ability to provide a complete and timely picture of their loved one's health. 

Users spend a lot of time tracking down answers or trying to speak with caretakers and facility staff. 

USER INTERVIEWS

With communication comes trust

As we entered into our user interviews, we identified a few things that we hoped to learn. 

  • Why good communication is important, in general and specifically with care facilities

  • How people stay up-to-date with their loved one's health and why it's important to them

  • What happens when there are communication breakdowns

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The Problem

The Concerned Kin needs an effective way to communicate with the care facility about their family member’s health status and needs, because they want to be informed and empowered to handle their loved one’s situation.

Hypothesis

By creating a web application that facilitates communication with the care facility about safety updates and their loved one’s health, the Concerned Kin will feel equipped to manage their loved one’s care and feel valued and respected by the facility.

 

MVP

Finding what the users want and need

The UX Team determined which features and functionality would yield the highest impact for users. We also needed to consider scope and the timing of our handoff to the development team, since we did have a tight deadline. Some of the key elements included: 

  • Direct messaging between the user and the facility 

  • Weekly reports with updates around their loved one's physical, emotional, and mental health 

  • Incident reports 

  • COVID-19 updates 

 

BRANDING

Creating a brand that people trust

When looking at competitors, there was a common theme with their branding, the color blue. We knew that we didn't want to go the route to look like our competitors, so we started brainstorming. I was tasked with developing the logo, color scheme, and font pairings. With trust being a common theme in our interviews, I knew I wanted the font pairings to be simple and also readable. For the brand colors, I drew inspiration from colors that were bright, happy, yet soothing. 

 
 

With the apps vision of creating a simple, communication tool, it felt that we would need to continue that into the logo design. Communication is represented by the message/quote icon. The heart had a deeper meaning to us. It symbolizes the relationships, empathy, and care the facilities provide to the residents. 

DESIGN ITERATIONS

Homescreen
Dashboard
Messages

USABILITY TESTING 

The good, the bad, and all of the insights

Usability tests have always been up there as one of my favorites in UX design, and that didn't change at all with this project. Going into the usability test, we established criteria when screening for participants. We were ideally looking with individuals who had actively been involved in their loved ones care at an adult care facility. Through the 6 usability tests, we started to see many patterns, good and bad, with the user interface. 

What users liked...

  • Concept: Overall functionality addresses users needs 

  • Accessibility: The home screen and navigation were meant to be easy to navigate for an older demographic. Simplicity was one of our main goals with the design.

  • Visuals: Graphical assets and iconography 

  • Notifications: Highlight new updates 

Where we could improve...

  • Navigation: Back button- there were multiple paths for the user to get back, but they consistently used the back button, which took them more time and created frustrations 

  • Content Tone: Medical terminology & personalization were lacking

  • Functionality: In-app messaging with family, many users made it clear that they would rather text their own family instead of going through the app

 
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PROTOTYPE

 
 

REFLECTION

Next Steps...
  • One of the biggest things we would add is an internal interface. Since our prototype is in the perspective of the loved ones, how would it look for the facility? 

  • ​We would also work on PrimaryCare's connection on the backend to the facilities management software. 

  • In terms of messages, we would focus on how the message facility is handled. An example of this would be: who receives the messages? How are they determined to be important? How do they forward them throughout the facility to members who aren't a direct contact? 

  • We would also add automatic response for when the user messages the facility that advises them that there might be a delay and provides emergency contact information. 

© 2020 by Abbie Jasinski

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